Behind The Scenes: How I Use Claude To Build My Newsletter

Founder’s Memo #5 - Behind the Scenes!

Every Monday morning, I sit down and make the WP Edge - my weekly newsletter. In this video, you’ll watch my entire process for creating it.

AI is in the mix. It does not write the newsletter. I dump the articles, it structures them, I edit by hand. Skills handle the mechanics: feature image, FluentCRM draft, the news section, internal links. Used to take at least 3 hours. Still takes a couple. More of that time is now the actual writing.

Here’s my full behind-the-scenes look at how I work with Claude to speed up my newsletter creation - but without handing it over to have a bot write it. :-)