Author: David Risley

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    The Worst Plugins (For Performance)

    Hello there…. and welcome to a new week. We’re all going to make the most of it, right? 😇 It just dawned on me that we’re already 2 weeks into Q4. This year has FLOWN by. But, also a reminder that we’re well into the last quarter of 2025. What we do in the next…

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    The Power of a Nerd Hug 🤗

    You know you’re getting old (and need to exercise) when you do yard work over the weekend and… you’re sore. 😜 And yes, as I sit here in this chair, I feel like I just worked out. Yet, all I did was work on catch-up yardwork over the weekend. I guess it gives me an…

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    Launching A Membership? It’s Kinda Different.

    Well, hello from sunny Florida once again. 😎 My family and I got back from the UK Saturday night. Yesterday was a catch-up day on domestic tasks and…. sleep. Also, I still find myself waking up a little early. I was ready to roll this morning at 4:30AM. 🤪 We really enjoyed our trip in…

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    Your Website: A Tool Or A Crutch?

    Good morning… from the Cotswolds region of the UK. Currently sitting in a nice cottage not far from Bourton on the Water… overlooking a little valley of countryside. And, it is cold! This Florida boy isn’t supposed to be feeling temps in the low 40’s in September! 🥶 And, the Brits don’t take coffee as…

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    Cold, Dead Email Lists

    Hello…. from London. My family and I arrived here in London yesterday morning. As I type this, we all just got a great night sleep, but yesterday we were all coasting on about 2.5 hours of sleep in over a 30 hour period. International travel and timezones makes things interesting. 🤣 And literally on the…

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    404 error page… strategy?

    When’s the last time you thought about your site’s 404 error page? In today’s issue, we’re going to talk about that page and your strategy. Yes, strategy. Because, the 404 is actually pretty important real estate for your site, yet most of us never even think about it and it just comes off as…. an…

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    Did Your Traffic Drop? + Rocket Joins Hosting.com

    I dunno about you, but I’m laboring on Labor Day. 🤣 As I usually do. If you’re here in the US, I do hope you enjoy your holiday today, whether you’re laboring… or not. In today’s issue, I want to talk about dropping web traffic. Specifically, due to AI summaries on search engines. It is…